Direct-order discounts without training customers to wait for deals

Customers who find you on a delivery app are paying a marketplace to be there. A reason to order from your own site next time is worth giving, as long as you do not make your regular prices look fake.

Offer it once, for the first direct order

A welcome offer for a first direct order is easy to explain and easy to end. It brings someone to your site once, after which the better prices, no extra fees and a simpler checkout can do the rest.

Use a code, and keep it simple

Awwranges lets you set a percentage and a code for direct orders. When both are set, your landing page shows the offer and the Order button carries the code, so customers do not have to type it. Pick a code that is easy to remember and easy to say out loud.

• Keep the percentage modest, so it never eats your margin.
• Do the math on your average order before you set it.
• Use one offer at a time, so the message stays clear.

Do not run it forever

A discount that is always on is just your price. If you want to keep the habit going, switch the offer off, and bring it back for a quiet week, a new menu or a slow season. People learn to expect whatever you do every week.

Say where it is on your own channels

Put the offer where your regulars already look: your social profile link, the counter and your receipts. You do not need to advertise it on the delivery apps, which have their own rules.